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References

  • 작성자 사진: 오석 양
    오석 양
  • 2023년 1월 6일
  • 2분 분량


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Joachim, V., Spieth, P. and Heidenreich, S. (2018) ‘Active Innovation Resistance: An Empirical Study on Functional and Psychological Barriers to Innovation Adoption In different Contexts’, Industrial Marketing Management, 71(1), pp. 95-107.

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Waddell, D. and Sohal, A. S. (1998) ‘Resistance: a constructive tool for change management’, Management Decision, 36(8), pp. 543-548.

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